Content Marketing ROI: A Blueprint

One of the best resources I have seen for small businesses on this topic is the Content Marketing ROI Guide (requires paid registration) over at Smart Insights. I recommend it regularly to small businesses wanting to get to grips with measurement and ROI models.

Content Marketing ROI

From: Smart Insights

Stephen Bateman, the report’s author has now blogged on the topic of measuring costs, and it’s a good quick read. As well labour costs, which are the focus of this post, I hope he will also expand to include the cost of necessary tools and technology, and distribution (including paid methods).

You can read the full post here.

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *