One of the best resources I have seen for small businesses on this topic is the Content Marketing ROI Guide (requires paid registration) over at Smart Insights. I recommend it regularly to small businesses wanting to get to grips with measurement and ROI models.
From: Smart Insights
Excuse the buzzfeed-esque title on this one. But you clicked, right?
I’ve included this from B2B Marketing Insider because, quite rightly “data and analytics” is included as one of the top 3 traits. Continue reading
Tracking, analysing and explaining success in Content Marketing.