Tag Archives: content marketing

Prove Content Marketing ROI: Performance Scorecards

clipboard-key metrics chartsThere is a great post just out at the Content Marketing Institute. I’ve copied a quick snippet below, but it also runs through a good process for ROI measurement.

  1. Define your objective
  2. Pick the right KPIs
  3. Align your marketing efforts
  4. Build your scorecard and benchmark performance
  5. Set realistic goals
  6. Monitor performance

It’s great to see more structure and narrative added to Content Marketing planning and measurement. Continue reading